🌳 DECISION TREE — produto → ângulo → avatar → hook → brief
Como ler: 1º coluna = objetivo, 2º = produto, 3º = ângulo dominante, 4º = avatar, 5º = hook. Verde = tem brief production-ready · Azul = brief a criar (gap blue ocean) · Cinza = roteiro.
| OBJETIVO |
PRODUTO |
ÂNGULO |
AVATAR |
HOOK (verbatim 0-3s) |
| 🚀 ESCALAR |
🥤 SlimSoda
Stanford v1.0 · 104KB live |
Stanford Missing Mineral
✅ brief pronto |
Pam W. 62 Naples FL
215→170 lbs (45 lbs) |
"Stanford Scientists Discovered the Missing Mineral 80% of Women Over 40 Don't Get Enough Of." |
| 🚀 ESCALAR |
🥤 SlimSoda
Maria 47 v4.7.2 · 108KB live |
Maria 47 swelling
✅ brief pronto (refresh) |
Heather J. 47 Phoenix AZ
224→158 lbs (66 lbs) |
"Yale Doctor Reveals the $1 Baking Soda Recipe That Helped Maria Drop 41 Pounds in 4 Months — Without Ozempic, Without Surgery" |
| 🚀 ESCALAR |
🫀 Linfaflow
canonical LP · 574KB Shopify |
5pm swollen legs
✅ brief Stanford pronto |
Jessica 51 lymphedema
"look 9 months pregnant by 5pm" |
"If your legs feel heavy and swollen by 5pm, your lymphatic system may be 4 botanicals away from rebooting…" |
| 🧪 TESTAR |
🧠 MemoPryl
PDP V2 Next.js · 44KB |
Harvard lithium microdose
🟦 brief pronto · 0 concorrentes Meta |
Patricia 62 Stage 2
"misplaced my keys 4x" |
"Neuroscientists at Harvard just discovered that a microdose of lithium — found in 4 common foods — may help reactivate the memory centers…" |
| 🧪 TESTAR |
🧠 MemoPryl
PDP V2 + VSL article LPs |
Ikaria honey (cross-vertical)
🟦 brief pronto · blue zone |
Mary 67 Goldie Hawn type
"doctor said early signs" |
"On a Greek island, 75% fewer people over 85 get dementia. Researchers finally know why — and it's not olive oil." |
| 🧪 TESTAR |
🥤 SlimSoda
SlimTide VSL live |
Anti-scam honest baking soda
🟦 brief + storyboard |
Dana Whitfield formulator
"I'm not a doctor, I'm a formulator" |
"I Saw All Those Ads Saying Oprah Swears by a $1 Baking Soda Recipe. Most of Them Are Fake. Here's What Baking Soda Actually Does." |
| 🧪 TESTAR |
🥤 SlimSoda
cross-vertical 65+ gap |
Sardinian centenarian morning
🟦 brief a criar · blue ocean |
Robin K. 51 Tampa FL
197→136 lbs (61 lbs) |
"The Women of Sardinia and Okinawa Drink a Morning Mineral Tonic Every Day. They're Not on GLP-1. They Live Past 100. Here's the American Version." |
| 🧪 TESTAR |
❤️ Cardio Clear
cbs-breaking-news LP 24KB |
UVA real driver (not cholesterol)
🟦 brief pronto · 0 DR offers |
Robert 58 statin refuser
"leg cramps at night" |
"Researchers at UVA discovered the real driver of high blood pressure after 60 — and it's not cholesterol." |
| 💎 ALTO TICKET |
❤️ Cardio Clear
$294/6btls clickbank |
4-in-1 instead of statin
✅ brief pronto |
Patricia 67 new diagnosis
"BP meds made me dizzy" |
"I built a heart supplement for the 35% of Americans who can't tolerate statins. Here are the 4 ingredients in it." |
| 💎 ALTO TICKET |
🫀 Linfaflow
$294/6btls LTV |
4 named herbs (transparency)
✅ brief Stanford |
Margaret 62 menopause belly
"lymphatic vs menopause belly" |
"Linfaflow. 4 named herbs. Every batch tested. No subscription trap. 60-day MBG." |
| 🆕 LANÇAR |
🌿 Haritaki
pre-launch · sem brief |
Pineal decalcification
⬜ roteiro |
Robert 54 insônia crônica
"tried melatonin, ambien, nothing" |
"Insomnia isn't a sleep problem. It's a pineal gland problem — and that gland is calcified by the fluoride in your water." |
💡
10 caminhos diretos prontos pra produção. Cada linha = 1 brief específico + 1 avatar com foto autorizada + 1 hook verbatim testado. Próximo passo:
abrir One Page → pra ver pixel + budget + cap por linha.
🥤
SlimSoda
2 Tubs B1G1 $29.99 · pixel 1619587959397761
📐 7 ângulos (3 production + 4 a criar):
✅ Stanford Missing Mineral
✅ Maria 47 swelling
✅ Anti-scam honest
🟦 Sardinian centenarian
🟦 No-subscription hero
🟦 Between-meal hunger
🟦 Proxy-buy daughter 45-65
👤 6 avatares (foto vendor autorizada):
• Pam W. 62 Naples FL · 215→170 lbs (45 lbs) · "photo on fridge" (H1)
• Robin K. 51 Tampa FL · 197→136 lbs (61 lbs) · personal trainer hired her (H2)
• Janet M. 63 Boise ID · 188→142 lbs (46 lbs) · "couldn't tie shoes" (H3)
• Heather J. 47 Phoenix AZ · 224→158 lbs (66 lbs) · "husband didn't recognize at wedding" (H2)
• Maria 47 Ohio · 215→174 lbs (41 lbs) · "daughter asked if I was sick" (H2)
• Dana Whitfield (formulator) · 50s · "I'm not a doctor, I'm a formulator" (H3)
🪝 4 hooks verbatim:
H1: "The $1 ingredient hiding in your kitchen is what researchers say reboots your fullness hormones…"
H2: "Yale Doctor Reveals the $1 Baking Soda Recipe That Helped Maria Drop 41 Pounds in 4 Months — Without Ozempic, Without Surgery"
H3: "I Saw All Those Ads Saying Oprah Swears by a $1 Baking Soda Recipe. Most of Them Are Fake. Here's What Baking Soda Actually Does."
H4: "Stanford Scientists Discovered the Missing Mineral 80% of Women Over 40 Don't Get Enough Of."
⚠️ Risk: cluster scam-flagged (MalwareTips 24/ago). Yale/Jastreboff framing = REFRESH. Use Stanford/Dana Whitfield/Sardinian.
🧠
MemoPryl
6btls $59 B2G1 · pixel próprio
📐 7 ângulos (3 production + 4 a criar):
✅ Harvard lithium microdose
✅ Ikaria honey (cross-vertical)
✅ Anti-scam memory (transplant)
🟦 Cortisol + memory (Yale 2022)
🟦 Memory + vision stack
🟦 Bill Gates honey hook
🟦 Sardinian centenarian
👤 6 avatares (de VSL transcripts + spy):
• Patricia 62 Stage 2 forgetfulness · "misplaced my keys 4x" (H1)
• Mary 67 Goldie Hawn type · "doctor said early signs" (H2)
• Linda 64 (proxy-buy) · "mother forgot my name" (H4)
• Margaret 67 (formulator's sister) · "started forgetting words" (H3)
• Sarah 67 (AD 19) · "truque com mel" Brazilian (H2)
• Barbara 71 (widow) · "husband was first to notice" (H3)
🪝 4 hooks verbatim:
H1: "Neuroscientists at Harvard just discovered that a microdose of lithium — found in 4 common foods — may help reactivate the memory centers…"
H2: "On a Greek island, 75% fewer people over 85 get dementia. Researchers finally know why — and it's not olive oil."
H3: "I saw all those ads claiming Bill Gates swears by a memory supplement. Most of them are fake. Here's what your brain actually needs."
H4: "What if your memory loss at 65 isn't aging — it's cortisol you never dealt with? New research from Yale says the 2 are connected."
⚠️ Risk: BBB/Forbes/Snopes cluster MemoPryl deepfake. NÃO usar Goldie Hawn/Chuck Norris/Bill Gates como endossante. Adaptar pra "famoso médico"/silhueta.
❤️
Cardio Clear
3btls $59 / 6btls $294 CB
📐 6 ângulos (3 production + 3 a criar):
✅ UVA real driver
✅ 4-in-1 instead of statin
✅ Dr. Sanjay Gupta autorizado
🟦 Statin-free 35% cant tolerate
🟦 Post-event (mini-stroke)
🟦 Daughter proxy-buy 45-55
👤 5 avatares + 1 doctor brand owner:
• Dr. Sanjay Gupta brand owner autorizado · CNN chief medical correspondent
• Robert 58 statin refuser · "leg cramps at night" (H3)
• Patricia 67 new diagnosis · "BP meds made me dizzy" (H5)
• James 64 (proxy) · "father had stroke at 70" (H3)
• Linda 55 (daughter) · "buying for mom, BP meds expensive" (H6)
• Frank 61 post-event · "mini-stroke warning" (H5)
🪝 4 hooks verbatim:
H1: "If you're over 50 and taking statins, the real reason your heart's still struggling may not be what your doctor told you…"
H2: "Researchers at UVA discovered the real driver of high blood pressure after 60 — and it's not cholesterol."
H3: "I built a heart supplement for the 35% of Americans who can't tolerate statins. Here are the 4 ingredients in it."
H4: "If your leg cramps at night wake you up, your statin might be the reason. Here's what 27 years of cardiology practice taught me to do instead."
✅ Edge: Dr. Sanjay Gupta = brand owner (autorizado) · cross-vertical 60-75 sub-servido · alto ticket $294 cross-sell Linfaflow
🫀
Linfaflow
4 botanicals · $294 LTV
📐 6 ângulos (3 production + 3 a criar):
✅ 5pm swollen legs (Jessica)
✅ 4 named herbs (transparency)
✅ Stanford lymphatic memory
🟦 Lymphatic vs menopause belly
🟦 Anti-subscription hero (Lumivyx)
🟦 Man 50+ clean (Lymph Phoria soft)
👤 6 avatares (cross-cluster spy):
• Jessica 51 lymphedema · "look 9 months pregnant by 5pm" (H1)
• Cynthia 45 desk job · "ankles disappear by 4pm" (H2)
• Margaret 62 menopause · "lymphatic vs menopause belly" (H5)
• Mary 33 post-pregnancy · "puffy 8 months after baby" (H2)
• Barbara 70 retired · "feet too swollen for church shoes" (H1)
• Male 55 (cluster validado) · "belt 2 holes tighter" (H6)
🪝 4 hooks verbatim:
H1: "If your legs feel heavy and swollen by 5pm, your lymphatic system may be 4 botanicals away from rebooting…"
H2: "5 drops in my morning water. Week 2: my socks stopped leaving marks."
H3: "Linfaflow. 4 named herbs. Every batch tested. No subscription trap. 60-day MBG."
H4: "A pharmacist explains what most doctors miss about lymphatic flow"
✅ Edge: subscription transparency attack vs Lymphoria (32 BBB complaints) · 60-day MBG · 4 named herbs vs proprietary blend
💧
Linfozen
Fibrotic solvent · NOVO
📐 5 ângulos (brief 9 ângulos existe):
✅ Fibrotic Solvent Ritual
✅ Painful fat won't go away
✅ Lipedema misdiagnosed
✅ Cottage cheese (post-pregnancy)
✅ Stubborn saddlebags 50+
👤 6 avatares (fibrotic sub-cluster):
• Lisa 39 lipedema stage 2 · "doctors said eat less" (H1)
• Maria 47 painful fat · "diet + gym did nothing" (H2)
• Sarah 42 post-pregnancy · "cottage cheese won't go away" (H3)
• Jennifer 55 menopause · "arms and thighs won't respond" (H5)
• Diane 48 fibrotic · "painful to touch" (H2)
• Karen 52 after 40 · "stubborn saddlebags" (H5)
🪝 3 hooks verbatim:
H1: "The painful, dimpled fat that won't respond to diet or gym isn't stubborn — it's a different tissue. 4 herbs dissolve it…"
H2: "Doctors told me to eat less. 4 different nutritionists. 2 personal trainers. Nothing worked because it wasn't fat — it was fibrosis."
H3: "4 drops in your morning water. 30 seconds. 90 days. Watch the painful dimples smooth out."
✅ Edge: cluster sub-servido · lipedema (1 em 10 women, sub-diagnosticado) · cross-sell Linfaflow
🌿
Haritaki
lançamento · roteiro
📐 3 ângulos prioritários (brief a criar):
⬜ Pineal decalcification (fluoride)
⬜ Charaka Samhita 600 BCE (5.000y)
⬜ Dreams + intuition restored
👤 6 avatares (TBD spy intel):
• Robert 54 insônia crônica · "tried melatonin, ambien, nothing" (H1)
• Mary 49 memory + sleep · "brain fog + can't sleep" (H1)
• Linda 62 espiritual · "meditation won't get me deep" (H3)
• Patricia 67 pineal · "third eye feels blocked" (H2)
• Brian 45 productivity · "afternoon crash, can't focus" (H3)
• Diane 38 wellness · "want better dreams" (H3)
🪝 3 hooks propostos:
H1: "Insomnia isn't a sleep problem. It's a pineal gland problem — and that gland is calcified by the fluoride in your water."
H2: "Tried melatonin? Ambien? What if your pineal gland can't produce melatonin because it's calcified? 3 ancient herbs decalcify it."
H3: "What if your afternoon brain fog isn't coffee withdrawal? What if it's 50 years of fluoride buildup in your pineal?"
🆕 Próximo: brief PT-BR + LP Stanford v1.0 style + checkout vendor. Peça spy intel + avatar validado.
🔁 CROSS-VERTICAL — ângulos que funcionam em 2+ produtos
1. Sardinian / Okinawan centenarian (blue zone): SlimSoda 65+ (gap) + MemoPryl 60+ (cognição) + Linfaflow 60+ (anti-aging) · mesmo avatar 65+ sub-servido em 3 verticais
2. Anti-scam honest (transplant cross-vertical): SlimSoda Dana Whitfield ← → MemoPryl anti-Bill Gates ← → Cardio Clear anti-cardiologist-deepfake · mesma estrutura 50+ cética
3. Stanford/Harvard/UVA research authority: SlimSoda Stanford Missing Mineral · MemoPryl Harvard Lithium · Cardio Clear UVA Real Driver · Linfaflow Stanford Lymphatic Memory · 4 verticais, mesmo framework "X university found Y"
4. No subscription / honest pricing: SlimSoda (selling point) + Linfaflow (transparency attack vs Lymphoria BBB) + Cardio Clear (vs recurring statin push)
5. Proxy-buy daughter 45-55 → mom 75+: cross-vertical forte em todos verticais (SlimSoda Maria 47, MemoPryl Linda 64, Cardio Clear Linda 55, Linfaflow post-pregnancy Mary 33)