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Product Hub · SlimSoda · 17/ago/2026
SlimSoda · Baking Soda Water Shot
Produto flagship da operação. 1.100 ads ativos no Meta Ad Library (top entre os 3 produtos), 4+ afiliados visíveis, 2 LPs ativas (Shopzenvy Lite canônica + Vitalyne Store nova). Mecanismo único: 4 ingredientes em ordem específica (Pure Baking Soda® wake cells → Gingerol 6% protect hormone → NAD+ repair → Pure Berberine® flip store→burn).
🎯 Canon (NÃO inventar / NÃO mudar):
Persona: Dana Whitfield (Formulator independente, NÃO doctor/Yale) — "I made this for my sister Rachel".
Story archetypal: Rachel (3 kids, job, husband, "body she didn't recognize", got dressed in closet, 41 lbs in 4 months, "the noise is gone", back in photos with kids).
Mecanismo: "Wake the Cells. Protect the Hormone. Flip the Switch. In That Order." — Pure Baking Soda® + Gingerol 6% + NAD+ + Pure Berberine® (4 ingredientes, NA ordem).
Ritual: "One scoop. One glass of water. Empty stomach. Three seconds."
Offer: $119.98 anchor → $29.99 B1G1 (2 tubs, 60-day supply) + $4.99 expedited shipping.
Guarantee: 60-Day Empty-Tub Promise.
Anti-injection price canon: "The Celebrity Capsule Is $100. The Injections Are $1,000 a Month".
Closing tone: "This isn't a race. Respect how well it works." (calming close, NEVER urgency).
Avatar: women 30-60+ (moms, "after 40, after babies", food noise dominant pain, photo avoidance).
Stats canon: Rachel 41 lbs / 15-22 lbs first month / $29.99 vs $119.98 / $100 capsule / $1,000/mo injections.
Hard rules: "Miss one, and the whole thing collapses" + NO "act now".
📂 Estrutura do produto
📝 copy/ 5 subpastas + briefing
Todo texto: ads, VSL, LP, quiz, comments
🎯 estrategia/ 4 subpastas
Metodologia de teste, ângulos, red lines, playbooks
🖼️ imagens/ 5 JPEGs + mocks
Criativos, screenshots, mockups, assets de marca
🎬 lps/ 7 LPs no funil
Clones completos de cada LP do funil + advertoriais + clones
📊 ads/ top spenders
Top spenders, ângulos validados, network de LPs
- 👤 Joe Yeugen — 3+ ads, oldest Jul 6 (control)
- 👤 Rafael Yugen — 2+ ads
- 👤 Amanda White Tips — 1 ad, Vitalyne LP
- 👤 Best Offers Health — 2 ads, baking soda angle
- 🌐 2 LPs ativas: SHOPZENVYLITE.COM + SLIMSODA.VITALYNE.STORE
🧪 quiz/ 2 versions
Quiz pré-checkout (Auraly + v5 LLM/TTS)
🛠️ Próximas ações
- Criar 5 mockups (A6 UGC video, A7 before/after, A8 carousel, A9 lifestyle, A10 price-anchored) — sequência X1 P2
- Preencher red-lines/ com lista explícita: o que NUNCA fazer (capability claim, fake doctor, before/after fabricada, etc)
- Mapear angulos-validados/ com os 5 hooks que performaram (Dana Rachel 41, Yale+BakingSoda, After 40 after babies, Doctor betrayal, Bargain bin)
- Documentar copy/ com os 5 primary texts vencedoras (3 variants por concept, 15 textos totais)