Sequência concreta de primary test do Linfaflow, baseada na metodologia P1 → P2 → P3 → P4 do @gbifi. Linfaflow é o mid-tier entre SlimSoda e Cardio Clear: ~780 ads ativos, AOV $59.99 (B2G1) + subscription $30/mês (LTV $180 em 6 meses) + Wellness Club upsell ($462). Avatar: women 50-70+ on water pill, swollen legs/ankles, considering vein procedure.
5 concepts × 3 primary texts = 15 ads · $40/conjunto · 2 dias · $400 total
5 conjuntos × 10 adformats = 50 ads · $40/conjunto · 3 dias · $600 total
O criativo validado vai pra P3 (escala) com CBO bidcap · 1-100-1 · Bid 83% CPA
| Item | Valor |
|---|---|
| Estrutura | ABO 1-5-3 (1 campanha · 5 conjuntos · 3 anúncios por conjunto = 15 ads no ar) |
| Budget por conjunto | $40/dia × 2 dias = $80 por conjunto · $400 total |
| Imagem | Mesma imagem em todos os 15 (bottle Linfaflow "Tastes Like Honey" + swelling visualization) |
| Público | 100% aberto · só idade (50-70) + gênero (mulher) — avatar canonical |
| CTA | "READ THE STORY →" (soft, frame editorial) |
| Link | LP Linfaflow (linfaflow.com quando clonada, ou LP própria) |
| Tempo | 2 dias |
| # | Concept (ângulo + avatar) | Hook emocional | Primary texts (3 variantes) |
|---|---|---|---|
| C1 | "Margaret sister death" (F, 55-65, sister had procedure) | Luto familial + blood clot fear + "I cancelled my surgery" |
(1a) "My older sister had a routine vein procedure. She died of a blood clot four weeks later. She was 62." (1b) "After Margaret's funeral, my own vascular surgeon scheduled me for the same procedure. I cancelled." (1c) "Her dress is still in the garment bag in the spare room. Her daughter got married in June. Empty seat." |
| C2 | "Water pill fails" (F, 55-70, on diuretic 5+ anos) | Frustração com medicação + "still swollen" + body betrayal |
(2a) "I've been on the same water pill for eight years. The swelling never went down. The doctor doubled the dose. Still swollen." (2b) "Three different diuretics. The ankles vanish before dinner no matter which one I take." (2c) "My nurse practitioner shrugged. 'Keep taking it. Lower your salt.' I've heard that for a decade." |
| C3 | "Vein procedure scam" (F, 60-70, considering procedure) | Medo + "they don't tell you" + procedure risk revelation |
(3a) "The vascular surgeon said it was 'straightforward, home the same day.' They never told me about the clot risk." (3b) "I was scheduled for the same procedure Margaret had. Then I read the research they don't show you at the consult." (3c) "When the body's second drain is already sluggish, the weeks after a leg procedure are the most dangerous window there is." |
| C4 | "30-second ritual" (F, 50-65, prevention mindset) | Simplicidade + "30 seconds" + "before coffee" |
(4a) "Two drops. Under the tongue. Before coffee. 30 seconds. That's it. That's the whole thing." (4b) "I don't have time for 12 supplements. I have time for one thing I do before I get out of bed." (4c) "It's not a 90-day program. It's a 30-second morning ritual. And it works faster than anything my doctor prescribed." |
| C5 | "4-stage ritual visualized" (F, 55-70, all natural) | Mechanism visualizável + "4 plants" + "you can see it work" |
(5a) "Four plants. Four jobs. Break. Sweep. Activate. Purify. The fluid that hasn't moved in years starts moving in week one." (5b) "I pressed my thumb into my ankle and the dent came right back instead of staying. That's when I knew it was working." (5c) "Cleavers, Red Clover, Stillingia Root, Prickly Ash Bark. Your second drain wakes up. You can feel it." |
| Métrica | Corte | Watch | Winner |
|---|---|---|---|
| Custo por IC | > $40 | $20-40 | < $20 (subscription CPA target) |
| CTR (link) | < 0.7% | 0.7-1.3% | > 1.3% |
| CPC (link) | > $1.50 | $0.60-1.50 | < $0.60 |
| Custo por page view | > $5 | $2-5 | < $2 |
| Finalizações iniciadas (IC) | 0 | 1-2 | 3+ |
1-2 winners de concept. Vão pra P2 com 10 imagens diferentes cada.
| Item | Valor |
|---|---|
| Estrutura | ABO 1-5-10 (5 conjuntos × 10 ads = 50 ads no ar) |
| Budget por conjunto | $40/dia × 3 dias = $120 por conjunto · $600 total |
| Primary text | O 1-2 winners da P1 |
| Tempo | 3 dias |
| # | Adformat | Descrição | Trio visual fixo |
|---|---|---|---|
| A1 | Native sponsored (HEART-SMART EATING — replicar Louise Karther pattern) | Frame "5 foods that reduce puffiness" + 5 bullets, editorial wrapper | 5 food photos + bottle |
| A2 | Native sponsored (MORNING SWELLING REPORT) | Frame "morning news" — "Here's what your swollen ankles are trying to tell you" | bottle + swollen ankle comparison + morning light |
| A3 | Native sponsored (LYMPHATIC HEALTH DESK) | Frame "news desk" com drop cap + pull-quote | doctor + lymph diagram + bottle |
| A4 | Native sponsored (30-SECOND MORNING RITUAL EXPLAINED) | Frame "wellness routine" — 4 plants explained (Break/Sweep/Activate/Purify) | 4 plant photos + ritual icon + bottle |
| A5 | Native sponsored (WHAT YOUR VASCULAR SURGEON WON'T TELL YOU) | Frame "investigative" — 3 things surgeons know about procedure risk | scared patient + surgeon + procedure room |
| A6 | UGC video (60+ woman, kitchen morning) | A criar: iPhone footage, 60s woman, taking drops under tongue | UGC real-life |
| A7 | UGC video (before/after ankle dent test) | A criar: split screen, ankle dent test, 4-week timeline | before/after swelling |
| A8 | Carousel (3 cards: hook → 4-stage ritual → 4-week proof) | A criar: 3 slides, mobile-first | scary stat → ritual → results |
| A9 | Static lifestyle (60+ woman, morning, light breakfast) | A criar: high-end photo, golden hour kitchen | lifestyle premium |
| A10 | Static price-anchored (3-bottle 70% OFF vs 1-bottle 25% OFF) | A criar: 3-tier compare, strikethrough | price anchor visual |
| Métrica | Corte | Watch | Winner |
|---|---|---|---|
| Compras (não só IC) | 0 após 3 dias | 1-3 | 4+ |
| ROAS | < 0.5 | 0.5-1.5 | > 1.5 |
| CPA | > $120 (1.5× target) | $80-120 | < $80 (subscription CPA target) |
1-3 combinações vencedoras (text + image). Cada combo vira 1 conjunto na P3.
# Campanha P3 — Linfaflow
# Estrutura: 1 campanha · 1 conjunto por criativo validado (1-3 conjuntos)
# Verba inicial: 10 tickets de CPA = 10 × $80 = $800 por conjunto
# Bid inicial: 83% do CPA = $66
Campanha: "P3 — Linfaflow — Scale-Winners"
Conjunto 1: "Winner-A1-FOODS-THAT-REDUCE-PUFFINESS"
Anúncio: text-P1-winner-C1 (Margaret sister death) + image-A1 (5 foods editorial)
Budget: $800
Bid: $66 (83% CPA)
Bidcap: ON
Otimização: CONVERSÕES (Purchase + Subscription)
Attribution: 7-day click
# IMPORTANTE: otimizar pra Purchase (não Lead) — Linfaflow tem subscription
# Eventos: 1 IC = $0.20-0.50 (otimização pre-Purchase)
# Purchase = $59.99 one-shot ou $29.99/mês recorrente
# Subscription = upsell automático, alto LTV
# P4 — Cemitério do Linfaflow
# Estrutura: 1 campanha · 1 conjunto · até 10 ads
# Verba: $500/dia · cost cap = último CPA validado
Campanha: "P4 — Linfaflow — Cemetery"
Conjunto: "cemetery-pool"
Anúncios (até 10): winners antigos que morreram
Budget: $500/dia
Cost cap: $80 (último CPA validado)
| Fase | Dias | Budget | Output |
|---|---|---|---|
| P1 (Primary text) | 2 | $400 | 1-2 winners de copy |
| P2 (Image/Adformat) | 3 | $600 | 1-3 winners de text+image |
| TOTAL X1 | 5 dias | $1,000 | 1-3 criativos prontos pra P3 |
Implicação pra Meta: otimizar pra Subscribe event (não Purchase) pode ser mais lucrativo. LTV: $180 (subscription) vs $59.99 (one-shot) = 3× mais.
Ação: criar 2 conjuntos paralelos em P3 — um otimizando Purchase, outro otimizando Subscribe. Comparar CPA 1 mês depois.