Storyboard: 🎯 One Page DR Hub 📡 Spy 📋 Brief #1 🧠 Análise #2 🎬 Storyboard EN 🇧🇷 PT-BR
Storyboard · Brief #1 · SlimSoda Anti-scam · UGC 60-90s

🎬 "Anti-scam Honest Baking Soda" · Storyboard frame-by-frame

Storyboard production-ready do Brief #1. 6 frames · 60-90s · UGC iPhone. Personagem: Dana Whitfield (formuladora real do SlimSoda, NÃO doctor). 3 hooks variantes + 3 primary texts + 3 CTA variantes. Hook nos primeiros 3s, sem fake celeb, compliance-safe (FDA + structure-function).

TL;DR (resumo de 1 parágrafo): o criativo UGC mostra Dana Whitfield (formuladora) falando direto pra câmera em kitchen background com baking soda + lemons + jar visíveis. Hook 0-3s quebra o cluster de deepfake (Oprah, Jastreboff, Bill Gates) com pattern interrupt "I saw all those ads... most of them are fake". Body 3-50s constrói autoridade invertida — "I'm not a doctor, I'm a formulator" + cite BBB+Forbes+Snopes (pattern interrupt), sem atacar marca específica. CTA 50-90s é low-friction "Watch the 90-second video". Variação: hook alternativo "The FDA just sent 35 warning letters to baking soda ads" (mais agressivo, cite real action). LP destino: PDP v3 ou article-LP Yale listicle (reforça ângulo "research real").

📋 Brief recap (resumo)

Ângulo

Anti-scam honest baking soda — SlimSoda ocupa o lane "o único baking soda honesto do cluster fake".

Por que agora

Cluster baking soda LOTADO de deepfakes (Oprah, Jastreboff, Bill Gates) — 50+ ads ativos. BBB + NYT + Snopes cobriram. 0 ads com ângulo anti-scam no Meta inteiro (gap real, blue ocean).

Decisão

UGC 60-90s com Dana Whitfield (formuladora real, não doctor), hook nos primeiros 3s, sem fake celeb.

Buyer primária

Mulher 50-65+ USA, já viu 50 ads baking soda fake, cética mas procurando solução. Cansada de Ozempic $1,000/mês. Food noise, photo avoidance.

Sub-avatar

Filha 30-45 comprando pra mãe (proxy-buy).

Personagem do criativo

Dana Whitfield (formuladora independente, 50+, kitchen background, eye contact direto, sorriso leve, tom anti-claim transparente).

🎬 Storyboard · 6 frames

Storyboard linear de 60-90s. Cada frame tem visual sketch + áudio TTS/voiceover + text overlay + production notes. Pode filmar em 1-2 takes.

FRAME 10:00 → 0:03 · 3 segundos
🚨 HOOK · Pattern interrupt + anti-claim
[SKETCH]
Close-up Dana. Olho no olho. Sorriso leve. Kitchen ao fundo desfocada.
Baking soda + limão + jar visíveis em counter (lado direito do frame).
No scratch overlay, leve banner topo: AD (compliance Facebook 2026).
🎙️ Áudio / Voiceover (EN)
"I saw all those ads claiming Oprah swears by a baking soda recipe. Most of them are fake. Here's what baking soda actually does."

Tom: matter-of-fact, slightly tired, "I'm about to set the record straight" energy. NÃO accusatory, NÃO angry.

📝 Text overlay (lower-third, 1.5s cada)
"I saw all those ads" (0-1s)
"Most are fake." (1-2s)
"Here's what baking soda actually does." (2-3s)

Font: bold sans-serif, white com drop shadow. Bottom 30% do frame.

🎯 Câmera / Composição

iPhone 15+ close-up, Dana 60% do frame (chest up). 1.5m de distância. Eye line direto na lens. Light natural (window left, 5000K daylight). Sem ring light, sem flash.

🎵 Sound design

Silêncio inicial (0-1s) → leve room tone kitchen (1-3s). SEM música (música = ad feel, queremos authentic).

✅ Por que funciona: quebra cluster deepfake com name-drop de celebridade real (Oprah) sem ser endorsement (Oprah = "eles dizem", "I saw"). Pattern interrupt forte pra quem viu 50 ads deepfake. 3 segundos = hook rate ≥ 35% target.
FRAME 20:03 → 0:15 · 12 segundos
📰 PROBLEM · Authority + cluster exposé
[SKETCH]
Medium shot, Dana leaning in slightly. Kitchen counter visível.
Corta pra B-roll fake ads (rápido, 2s cada): Oprah fake ad, Jastreboff fake ad, "Yale doctor" fake ad — 3 screenshots stock, fade rápido.
Volta pra Dana medium shot.
🎙️ Áudio / Voiceover (EN)
"For 6 months I've been watching fake celebrity endorsements of 'baking soda recipes' flood Facebook. The BBB, Forbes, and Snopes have covered them. None of them are real. None of them work as advertised."
📝 Text overlay
"50+ fake ads in 6 months" (3-7s)
"BBB + Forbes + Snopes covered them" (7-11s)
"None are real." (11-15s)

B-roll fake ads: usar stock images/screen-recordings (deepfake Oprah etc) com blur leve + tag "FAKE" vermelha. 2s cada.

🎯 Câmera

Dana lean-in (1m de distância) com cutaways B-roll fake ads. Cut rápido (2s cada) signal "I researched this, you should too".

🎵 Sound design

Room tone continua. Leve sound effect "switch" (soft click) nos cutaways B-roll. SEM música.

🧠 Mecanismo DR: (1) Pre-qualification (invertido) — citar BBB+Forbes+Snopes filtra quem é cético (target). (2) Specificity = credibility — "6 months", "50+ ads" = verificável. (3) Authority transfer (invertido) — Dana não cita Yale, cita órgãos de imprensa que fizeram a verificação. (4) Cluster exposé — "I watched them" = insider feel.
FRAME 30:15 → 0:30 · 15 segundos
🔬 SOLUTION · Mechanism reveal + ingredients
[SKETCH]
Corta pra hands-on-counter: Dana pega baking soda, abre jar de ginger powder, mostra frasco de berberine. Close-up shots. 3 ingredientes em ordem. Voltas pra Dana medium shot.
🎙️ Áudio / Voiceover (EN)
"So I made a 90-second video to show you what baking soda actually does in the body, what the research says, and how to use it safely with two common kitchen ingredients — without fake celebs, without GLP-1 injections, without $1,000 a month."
📝 Text overlay
"3 ingredients" (15-20s, on top of ingredient shot)
"In that order" (20-25s)
"No fake celeb · No $1,000/mo" (25-30s)
🎯 Câmera

Macro shots das mãos + ingredientes. 2-3s cada ingrediente (baking soda → ginger → berberine). Dana explica o "in that order" apontando com finger.

🎵 Sound design

Room tone + leve "shaker" sound quando pega cada ingrediente (ASMR touch). SEM música.

🧠 Mecanismo DR: (1) Specificity = trust — "3 ingredients" + "in that order" = formula exclusiva, verificável. (2) Anti-injection price canon — "without $1,000 a month" = comparação direta com Ozempic. (3) Substance over celebrity — "without fake celebs" reforça lane "honest product".
FRAME 40:30 → 0:50 · 20 segundos
🎓 AUTHORITY · Formulator transparency
[SKETCH]
Back to Dana medium shot, slight lean back (open posture). Sorriso leve.
Corta pra shot: research papers impressos ou open no laptop atrás dela.
Voltas pra Dana eye contact direto.
🎙️ Áudio / Voiceover (EN)
"I'm not a doctor. I'm a formulator. Here's the research, here's the recipe, here's the price. No celebrity. No injection. No subscription."
📝 Text overlay
"I'm not a doctor." (30-35s)
"I'm a formulator." (35-40s)
"Research · Recipe · Price" (40-45s)
"No subscription. No fine print." (45-50s)
🎯 Câmera

Dana lean back, open posture, eye contact. Corta pra research papers/laptop (1.5s shot, soft focus). Voltas Dana. Tom: confident, calm, peer-level.

🎵 Sound design

Room tone + leve "page turn" sound effect quando cutaway research papers. SEM música.

✅ Frame 4 é o coração do criativo. "I'm not a doctor, I'm a formulator" é o pattern interrupt mais poderoso do criativo. Anti-authority as authority — viewer transfere trust da própria intuição ("essa pessoa tá dizendo o que eu tava pensando"). A frase "No subscription" reforça SlimSoda hero (50-60% below market, no fine print). Target: hold rate ≥ 25% no frame 4.
FRAME 50:50 → 0:60 · 10 segundos
👉 CTA · Low-friction, anti-pressure
[SKETCH]
Dana lower-third frame (chest up). Sorriso leve, eye contact.
CTA visual overlay centro: "Watch the 90-second video" com arrow pointing down/right.
Background: produto SlimSoda visível (1 tub + scoop + glass).
🎙️ Áudio / Voiceover (EN)
"Watch the 90-second video. See for yourself. No fake celeb. No subscription. Cancel anytime."
📝 Text overlay
"WATCH THE 90-SECOND VIDEO" (50-55s, big, center, white-on-dark)
"No fake celeb · No subscription · Cancel anytime" (55-60s, smaller, below)
🎯 Câmera

Dana chest up, eye contact. Product shot inset (bottom right) com soft drop shadow.

🎵 Sound design

Room tone. SEM música.

🧠 Mecanismo DR: (1) Low-friction CTA — "Watch the 90-second video" = zero commitment, click = learn more. (2) Calm close, never urgency — "See for yourself" = respect viewer agency. (3) No-pressure reassurance — "No subscription · Cancel anytime" = transparency.
FRAME 60:60 → 0:90 · 30 segundos
📌 STICKY · Product + compliance
[SKETCH]
Full product beauty shot: SlimSoda tub, scoop, glass of water, lemons.
Center overlay: "SlimSoda · $29.99 · 60-Day Empty-Tub Promise" + small "Cancel anytime" badge.
Bottom compliance footer: "These statements have not been evaluated by the FDA..." (small, gray).
🎙️ Áudio / Voiceover

Silêncio. Música de fundo leve (optional, ~10% volume).

📝 Text overlay
"SlimSoda · $29.99 · 60-Day Empty-Tub Promise" (center, big)
"Cancel anytime · No subscription" (smaller, below)
"These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease." (bottom, 9pt gray)
🎯 Câmera

Static product shot, soft light, marble counter. 30 segundos é tempo suficiente pra replay do frame 5 se user quiser.

🎵 Sound design

Leve música lo-fi / acoustic background (royalty-free, <10% volume). NÃO dramática.

⚠️ Compliance obrigatório: FDA disclaimer SEMPRE presente no frame 6 (10s+). Sem disclaimer = Meta bane. "No subscription · Cancel anytime" reforça SlimSoda hero. Estilo = calm, NOT urgency (no countdown, no "act now", no limited stock).

🔀 Variações de hook (3 opções pra A/B test)

3 hooks alternativos. Cada um é o "Frame 1" do storyboard. Recomendo começar com Hook H-V1 (recomendação) + H-V2 (alternativa agressiva) em A/B test.

Variação Hook (verbatim EN, 0-3s) Tom Compliance
H-V1 Recomendação "I saw all those ads claiming Oprah swears by a baking soda recipe. Most of them are fake. Here's what baking soda actually does." Anti-claim, matter-of-fact, peer-level ✅ Compliance-safe (name-drop + debunk)
H-V2 Agressivo "The FDA just sent 35 warning letters to baking soda ads. Here's what they found, and what actually works." Authority cite, slightly aggressive, institutional ⚠️ Verify "35 warning letters" claim is real (cite FDA action 2025-2026)
H-V3 Suave "A formulator watched 50 fake baking soda ads and decided to set the record straight." Calm, narrative, "I'm one of you" ✅ Compliance-safe (no name-drop)
🧪 A/B test sugerido:

📝 Variações de primary text (3 opções)

Variante Primary text (verbatim EN) Char count
PT1 Recomendação "For 6 months I've been watching fake celebrity endorsements of 'baking soda recipes' flood Facebook. The BBB, Forbes, and Snopes have covered them. None are real. None work as advertised. So I made a 90-second video to show you what baking soda actually does, what the research says, and how to use it safely with 2 common kitchen ingredients. No fake celeb. No subscription. Cancel anytime." ~450
PT2 Curta "I made a 90-second video. No fake celeb, no Ozempic, no $1,000/month. Just what baking soda actually does — backed by recent research. Watch it. Decide for yourself." ~180
PT3 Storytelling "Last week my sister sent me a fake Oprah ad claiming she endorses baking soda for weight loss. I had to explain it's not real. Then I made this video. 90 seconds. What baking soda actually does. What the research says. How to use it safely. No fake celeb. No injection. No subscription. Real ingredients. Real research. Real talk." ~330

👉 Variações de CTA (3 opções)

Variante CTA (verbatim EN) Tom
CTA-V1 Recomendação "Watch the 90-second video · No fake celeb · No subscription · Cancel anytime" Low-friction, learn-more
CTA-V2 Text-first "Read the 30-second recipe" Text-first, 60-75+ women preferem
CTA-V3 Lowest-friction "See the 7-second morning ritual" Lowest commitment, curiosity

🎥 Production notes

📍 Location

Kitchen com luz natural (window). Counter visível pra shots de ingredientes. Avoid: kitchen moderna demais (parece ad), dark kitchen (moody), messy kitchen (distracting).

💡 Light

Window light left, 5000K daylight. SEM ring light, SEM flash, SEM softbox (queremos authentic). Cloudy day = melhor (light even).

🎙️ Áudio

Lavalier mic (Rode Wireless GO II ou similar). Gravar em -12dB peak. SEM echo (evitar kitchen vazia). Room tone gravado separado.

📱 Câmera

iPhone 15+ (ou 14), 4K 30fps. Back camera. Estabilização on. Filmar horizontal OU vertical (decidir pelo placement Meta: feed = 4:5 vertical, stories/reels = 9:16 vertical).

👗 Wardrobe

Dana: casual clean (linen shirt + jeans). SEM logo. SEM makeup pesado. SEM jewelry distracting. Cores neutras.

⏱️ Tempo de produção

Setup 30min. Filme 1h (2-3 takes). Edição 2h. Compliance review 30min. Total: ~4h do setup ao ready-to-upload.

⚖️ Compliance checklist (antes de subir)

❌ NÃO fazer (red lines)

  • ❌ NÃO citar Oprah, Jastreboff, Bill Gates pelo nome (mesmo pra "debunk" = pode ser visto como endorsement)
  • ❌ NÃO usar deepfake de celebridade real
  • ❌ NÃO dizer "cures", "treats", "prevents disease"
  • ❌ NÃO dizer "lose X lbs in Y days"
  • ❌ NÃO usar before/after fabricada
  • ❌ NÃO atacar marca específica de suplemento concorrente
  • ❌ NÃO usar fotos de mulher em body transformation
  • ❌ NÃO usar urgência (countdown, "act now", limited stock)

✅ DEVE ter (compliance + trust)

  • ✅ FDA disclaimer no final (frame 6, 10s+ visível)
  • ✅ "I'm not a doctor, I'm a formulator" (transparência)
  • ✅ "What the research says" (claim genérica)
  • ✅ "Two common kitchen ingredients" (genérico, não proprietary blend fake)
  • ✅ AI label se Dana for avatar sintético (Meta 2026 obriga)
  • ✅ "Cancel anytime" (transparência de pricing)
  • ✅ 18+ age restriction na campanha (Meta)
  • ✅ Tom calm, NOT urgency

📊 Métricas esperadas

Métrica Target (Meta benchmark weight loss) Por que esperamos acima do benchmark
Hook rate (3s view) ≥ 35% Pattern interrupt quebra cluster deepfake
Hold rate (ThruPlay) ≥ 25% 60-90s é short, hold deve ser alto
CTR (link) ≥ 1.5% Curiosity gap "what it actually does"
CPC $0.40-0.80 Cetic-aware audience paga mais
CPM $8-15 Health/wellness vertical
ROAS (D7) 1.5-2.5x First-time traffic, learning phase
ROAS (D30) 2.5-4.0x Retargeting + LAL warmed

🎯 Próximos passos

  1. Aprovar storyboard → passar pra time de produção (criativo + edição)
  2. Produzir criativo UGC 60-90s com Dana Whitfield (formuladora real) ou atriz similar (50+, kitchen background)
  3. A/B test Hook H-V1 vs H-V2 (mesmo F-V1, mesmo CTA-V1)
  4. Subir no Meta Ads Manager como Branded Content (se Dana é creator) ou Direct Upload (se Dana é formuladora real da marca)
  5. Pixel Meta já wired no PDP v3 + via /api/track-capi (Supabase + Meta CAPI server-side)
  6. Tracking via /api/track-capi (server-side) + Meta Pixel (client-side)
  7. Reunião de 7 dias pra avaliar hook rate, hold rate, CPC, ROAS D7
  8. Iterar baseado em dados — se hook > 40%, escalar; se hold < 20%, ajustar frame 3 (15-30s)

🔗 Cross-references