Pilar 02 · v1
🎬 UGC Library
Biblioteca de takes UGC. Cada take tem: hook, body, CTA, hook rate, hold rate. Catalogados por ângulo, avatar, formato.
📚 Padrão "Multiple Takes" (do Felipe Prado)
O board original mostra 4 takes do mesmo script "IF YOUR FEET" (4 frames com posições diferentes). Padrão: pra cada ângulo, gravar 4-8 takes com variações de posição/emoção/ritmo. Permite corte rápido e teste A/B nativo.
Regra: 1 brief = 4-8 takes (variação de posição/emoção) = 1 winner + 3-7 backups. Cada take vira um arquivo .mp4 independente com nome limpo.
🎯 6 Takes Planejados (SlimSoda Maria 47)
Cada take corresponde a um brief de brecha. Status atual: 0 produzido, 6 em planejamento.
Maria 47 — "23 lbs in 21 days"
Brecha: #1 Specific result
Hook (1.5s): "I lost 23 pounds in 21 days. I didn't change my diet. I didn't exercise."
Aterrissagem (3-5s): "And I'm about to tell you the 3 ingredients that did it."
Body (10-15s): [3-ingredient method explained + visual]
CTA (5s): "Link in bio. Bottle's $39. They ship free."
Takes planejados: 4-8 (variação: calma, animada, kitchen, closet)
⏳ Planejado Maria 47
Maria 47 — "Day 1 vs Day 30"
Brecha: #2 Day-by-day docs
Hook (1.5s): "Day 1, I looked 5 months pregnant. Day 30, I wore a bikini."
Estrutura: Split-screen day 1 vs day 30 (visual proof)
Body: "Same powder. Same water. 30 days."
CTA: "Comment 'SLIM' for the recipe."
⏳ Planejado Maria 47
Maria 47 — "My doctor said don't stop"
Brecha: #3 Doctor validation
Hook: "My doctor looked at my bloodwork. Then she said 'don't stop whatever you're doing.'"
Body: [medical authority + 3-ingredient safety]
CTA: "60-day money back. Try it."
⏳ Planejado Maria 47 authority
Maria 35 — "Still looks 5 months pregnant"
Brecha: #4 Post-partum
Hook: "My baby is 18 months old. I still look 5 months pregnant."
Body: [post-partum bloat specific + 3-ingredient method funciona pós-parto]
CTA: "Other moms need to know this."
⏳ Planejado Maria 35 post-partum
Maria 55 — "Gained 8 lbs in 6 months"
Brecha: #5 Perimenopausa
Hook: "I gained 8 pounds in 6 months. My doctor said it was hormones."
Body: [hormonal bloat + 3-ingredient funciona com hormônio]
CTA: "Link in bio. $39."
⏳ Planejado Maria 55 perimenopausa
Maria 62 — "My grandmother is 79"
Brecha: #6 Sardinian longevity
Hook: "My grandmother is 79. She still walks 3 miles a day. Her secret is in a powder."
Body: [Sardinian grandmother story + 3 ingredientes]
CTA: "Try it for 30 days. Bottle's $39."
⏳ Planejado Maria 62 Sardinian
📊 Métricas-alvo por Take
| Métrica | Meta | Por quê | Onde medir |
|---|---|---|---|
| Hook rate (3s) | ≥40% | Pattern interrupt em 1.5s | IG/TikTok insights |
| Hold rate (30s) | ≥60% | Story + aterrissagem funcionando | IG/TikTok insights |
| Save rate | ≥2% | Value = "save for later" | IG/TikTok insights |
| Share rate | ≥0.5% | Trigger emotional reply | IG/TikTok insights |
| Comment rate | ≥0.5% | Engajamento real | IG/TikTok insights |
| Profile visit rate | ≥3% | Curiosidade sobre creator | IG insights |
| Follower conversion | ≥1% | Conteúdo converte, não só diverte | IG insights |
📁 Scripts (em construção)
Cada take acima terá arquivo .txt em 02-ugc/scripts/ com script verbatim + timing + B-roll cues.
02-ugc/
├── scripts/
│ ├── take-01-23lbs.txt (Maria 47, 4-8 takes)
│ ├── take-02-day1-vs-day30.txt
│ ├── take-03-doctor-validate.txt
│ ├── take-04-postpartum.txt (Maria 35)
│ ├── take-05-perimenopausa.txt (Maria 55)
│ └── take-06-sardinian.txt (Maria 62)
└── index.html (este arquivo)
⏳ Aguardando produção de takes + Whisper transcription da VSL pra cross-reference