SlimSoda Creatives — 2026-08-19

Formato corkboard único. Polaroids fake de TikToks virais como prova. Comparison WRONG vs RIGHT (X vs ✓). Post-it amarelo "internet only shows part".

• Hook: "THE BAKING SODA HACK EVERYONE'S GETTING WRONG"
• Ângulo: viral video debunking + 3-step method revealed
• CTA: "SEE THE ORIGINAL 3-STEP RECIPE"
• Por que rodar: formato nunca visto, alto curiosity gap, comparação visual forte

Split vertical com "WHAT TIKTOK SHOWS" (light) vs "WHAT IT LEAVES OUT" (dark, 3 steps). TikTok logo + "millions of views" anchor.

• Hook: "WHAT TIKTOK SHOWS / WHAT IT LEAVES OUT"
• Ângulo: FOMO + authority correction
• CTA: "READ THE ORIGINAL 3-STEP RECIPE"
• Risco: texto denso (Meta 20% rule), testar primeiro

Formato news editorial completo: header "BREAKING HEALTH STORY", headline curiosity gap gigante, side circle "the detail most videos leave out", 3 colunas, quote com social proof.

• Hook: "WHY IS EVERYONE ADDING THIS TO THEIR WATER?"
• Ângulo: curiosity + social proof + investigation
• CTA: "READ THE FULL STORY: THE ORIGINAL RECIPE REVEALED"
• Por que rodar: curiosity gap gigante, formato news converte bem 35+F

Formato "INVESTIGATIVE HEALTH REPORT" + "NEW FINDINGS". 4-quadrant com X / scoop / chart / shield (mistake / original / results / safety). Visual dark blue diferencia dos outros clean.

• Hook: "THE BAKING SODA RECIPE THAT WENT VIRAL — EXPLAINED"
• Ângulo: authority (investigative) + safety framing
• CTA: "READ THE FULL REPORT"
• Por que rodar: dark visual stop scroll, authority strong

Formato "HEALTH DISCOVERY" + realization headline. Mão feminina com spoon, baking soda + glass + jar com "Baking Soda" label. Post-it "the full recipe is finally here". 4 checks + 5 avatares + 5 stars + "Trending in the U.S.".

• Hook: "IT WAS RIGHT IN YOUR KITCHEN. THIS WHOLE TIME."
• Ângulo: realization + kitchen familiar + social proof
• CTA: "GET THE ORIGINAL RECIPE"
• Por que rodar: realization emotional, prova social forte, story visual

Pattern interrupt puro. "WAIT." em red brush stroke gigante. "DON'T MIX IT YET." com "YET" em vermelho. "THE ORDER MAY BE THE PART YOU'RE MISSING." 3 ícones (skip / 3 steps / timing). Visual dark com glass bubbling.

• Hook: "WAIT. DON'T MIX IT YET."
• Ângulo: pattern interrupt + "you're missing something"
• CTA: "UNCOVER THE ORIGINAL 3-STEP RECIPE"
• Por que rodar: stop scroll, dark visual, conflict direto

Versão expandida do "3 INGREDIENTS". Adiciona: "TREND ALERT" tag, post-it "Millions searching for the missing steps", 4 checks (correct order / right timing / days that count / details most skip), visual com dropper bottle + baking soda box.

• Hook: "3 INGREDIENTS. THE INTERNET ONLY TALKS ABOUT ONE."
• Ângulo: missing 2/3 + original method revealed
• CTA: "READ THE FULL GUIDE"
• Por que rodar: structure completa, 4-proof points, lock icon

Versão clean do "3 INGREDIENTS". 1. BAKING SODA / 2. ??? / 3. ??? com labels e "?" nos missing. "THE ORIGINAL METHOD. FINALLY REVEALED." com lock icon.

• Hook: "3 INGREDIENTS. THE INTERNET ONLY TALKS ABOUT ONE."
• Ângulo: missing 2 + reveal
• CTA: "READ THE FULL ARTICLE"
• Versus: mais clean que a versão expandida, testar as duas

Split vertical: WRONG (X) = clumpy, weak fizz, inconsistent / RIGHT (✓) = properly mixed, high effervescence, complete dissolution. "Experts warn about this common mistake".

• Hook: "COMPARISON: THE BAKING SODA SHOT"
• Ângulo: visual proof + expert warning
• CTA: "READ THE FULL ARTICLE FOR THE EXPERTS' ADVICE"

Formato "HEALTH TODAY" clássico. Byline "Karen Ellis, Health Desk". Subhead "Experts say one missing step changes everything." ⚠️ Falta CTA — adicionar botão "READ THE ORIGINAL RECIPE".

• Hook: "STOP! YOU'RE DOING THE BAKING SODA SHOT WRONG"
• Ângulo: news correction + expert anchor

Headline: "STOP COPYING THE VIRAL BAKING SODA HACK". Subhead: "The internet version leaves out an important detail. Here's what most people miss." Brush stroke tag "THE FULL STORY CHANGES EVERYTHING".

• Hook: "STOP COPYING THE VIRAL BAKING SODA HACK"
• Ângulo: invalidate virals + authority
• CTA: "READ THE ORIGINAL RECIPE"

Visual split lifestyle: left = messy supplements + notebook caótico / right = clean SlimSoda + glass simples. "One scoop. One glass." badge. "DISCOVER THE ROUTINE" CTA.

• Hook: "YOUR MORNING HAS ENOUGH STEPS."
• Ângulo: simplicity vs complexity lifestyle
• CTA: "DISCOVER THE ROUTINE"

Headline forte anti-Ozempic. 3 ícones benefício (metabolism / bloating / appetite). Foto do produto + glass com limão. ⚠️ Falta mais agitação — adicionar "Why pay $1000/month when..." no subhead.

• Hook: "Real Results. Without the Needles."
• Ângulo: anti-Ozempic + simple daily
• CTA: "READ THE ARTICLE"

Headline: "NO NEEDLES. JUST A SCOOP." Dark visual com jar + glass + scoop de pó. Multi-jar embaixo como social proof. "A powder-and-water routine. No injections involved."

• Hook: "NO NEEDLES. JUST A SCOOP."
• Ângulo: anti-Ozempic powder alternative
• CTA: "SEE HOW IT WORKS"

Headline: "NO NEEDLE NEEDED". "Support your goals, the simple way." 4 ícones benefício. Foto produto + glass. ⚠️ Reforçar ângulo Ozempic invalidation no subhead.

• Hook: "NO NEEDLE NEEDED"
• Ângulo: anti-Ozempic + simple
• CTA: "READ THE ARTICLE"

Formato editorial honest. Body copy: "A simple scoop. A glass of water. A habit some say helps start the day feeling lighter." Drop cap M. Quote: "It's not about perfection. It's about small, consistent choices."

• Hook: "The baking soda morning ritual people keep clicking on"
• Ângulo: editorial + FSS pattern
• CTA: "OPEN THE STORY"

Formato "MORNING WELLNESS REPORT". "A small habit. A big shift." 3 parágrafos de body, "What's behind the buzz?". ⚠️ Copy longo dilui hook — encurtar pra 1 ideia central.

• Hook: "Why this simple morning routine is getting so much attention"
• CTA: "READ THE ARTICLE"

Formato "WELLNESS NEWS UPDATE" com headline "A simple morning routine is driving article clicks again". TRENDING TOPIC tag. ⚠️ Headline soft — falta conflict/curiosity gap forte.

• Hook: "A simple morning routine is driving article clicks again"
• CTA: "READ THE ARTICLE"

"EDITOR'S PICK" tag. Headline: "This simple morning setup keeps appearing in sponsored wellness content." 3 bullets (easy / daily habit / clean). ⚠️ Tom honest demais — falta agitação pra DR heavy/aggressive.

• Hook: "This simple morning setup keeps appearing in sponsored wellness content"
• CTA: "READ NOW"

Headline: "MIX. SIP. MOVE ON." "For mornings that are already busy enough." Imagem: mão feminina com glass + jar. ⚠️ Lifestyle sem hook forte — bom pra remarketing, fraco pra topo.

• Hook: "MIX. SIP. MOVE ON."
• CTA: "DISCOVER SLIMSODA"

Headline gigante: "THE BAKING SODA RECIPE IN 3 SECONDS". "ONE SCOOP. ONE GLASS OF WATER." ⚠️ Bold text funciona mas copy é genérico — adicionar ângulo conflict.

• Hook: "THE BAKING SODA RECIPE IN 3 SECONDS"
• CTA: "READ THE ARTICLE"

❌ Sem hook — só produto + "READ THE ARTICLE". Visual art deco bonito mas não gera stop. Refazer com headline forte (ex: "THE RECIPE 3 MILLION WOMEN KEEP MESSING UP") e usar como secondary/carousel.

❌ Versão artística do produto. Sem hook. Formato bonito mas não converte. Usar só como reference visual, não como ad.

❌ Versão "premium" do produto. Sem hook. Sem claim específico. Refazer com headline de conflict.

❌ "BAKING SODA POWERED" + 4 ícones. Genérico, sem hook. Visual dark bonito mas copy fraco. Refazer com ângulo conflict (ex: "Ozempic charged $1000. This costs $0.50/day.").

❌ Claim "TRANSFORM YOUR BODY & LIFE" viola Meta policy (weight loss / body transformation). Vai flaggar. Refazer com claim neutro (ex: "support your morning routine") + visual de produto.

Versão sem subhead do slim-002. Mesma estrutura mas menos copy. OK como ad secundário, mas slim-002 (versão completa) é superior.