Sequência concreta de primary test do Cardio Clear, baseada na metodologia P1 → P2 → P3 → P4 do @gbifi. Blue ocean (10× menos competição que SlimSoda) + AOV 5-10× maior. CPA estimado $80-100 (vs $80 SlimSoda — mesmo ticket, AOV maior justifica CPA maior). Ticket de venda: $49 single ou $294 6-bottle (Pay 3 Get 6).
5 concepts × 3 primary texts = 15 ads · $40/conjunto · 2 dias · $400 total
5 conjuntos × 10 adformats = 50 ads · $40/conjunto · 3 dias · $600 total
O criativo validado vai pra P3 (escala) com CBO bidcap · 1-100-1 · Bid 83% CPA = $66-83
| Item | Valor |
|---|---|
| Estrutura | ABO 1-5-3 (1 campanha · 5 conjuntos · 3 anúncios por conjunto = 15 ads no ar) |
| Budget por conjunto | $50/dia × 2 dias = $100 por conjunto · $500 total (CPA target $80-100, então 60% = $50) |
| Imagem | Mesma imagem em todos os 15 (Dr. Sanjay Gupta headshot + 30-Second Morning Ritual badge) |
| Headline | Mesma nos 3 anúncios de cada conjunto |
| Público | 100% aberto · só idade (50-75) + gênero (70% M / 30% F) — avatar canonical |
| CTA | "READ THE REPORT →" (soft, frame editorial) |
| Link | LP Cardio Clear (VitalHollow ou USLifeToday quando voltarem, ou LP própria) com UTM |
| Tempo | 2 dias (programar pra começar 04:00) |
| # | Concept (ângulo + avatar) | Hook emocional | Primary texts (3 variantes) |
|---|---|---|---|
| C1 | "NEJM 2024 microplastic study" (M, 65+) | Indignação científica + "ninguém te contou" + dado chocante |
(1a) "A NEJM study found 51× more microplastic in your arteries. Yale cardiology is finally responding." (1b) "The number wasn't supposed to be this high. The study wasn't supposed to leak. But it did." (1c) "1 in 3 adults over 50. They knew. They didn't tell you. Until now." |
| C2 | "Mr. Roberts archetypal" (M, 64, on Losartan 12 anos) | Luto familial + regret avoidance + "what could we have done?" |
(2a) "Mr. Roberts didn't make it to his granddaughter's recital. His wife asked the doctor 'what could we have done?'" (2b) "12 years on Losartan. BP 170 on 3 medications. His wife keeps the voicemail. 14 seconds." (2c) "He cancelled the surgery. The cardiologist looked at his chart and said 'whatever you're doing, keep doing it.'" |
| C3 | "Sardinian research buried" (M, 60+, mediterranean curious) | Knowledge suppressed by money + "they don't want you to know" + exotic source |
(3a) "Sardinian grandmothers knew this 90 years ago. Modern medicine just confirmed it in 2024." (3b) "You can't patent a Mediterranean plant. So the research sat in a drawer for 90 years." (3c) "The Italian cardiologist who published it was told to stop. He didn't." |
| C4 | "Doctor betrayal" (M, 65+, on 3 BP meds) | Frustração com medicação + "the drugs don't work" + "they keep adding" |
(4a) "Three medications. BP still 170. The cardiologist added a fourth. I asked what else they had." (4b) "The doctor said the drugs would 'manage' my pressure. Twenty years later I'm on four and the number is the same." (4c) "They keep prescribing. I keep taking. The number never moves. Nobody says 'let's fix the wall.'" |
| C5 | "Arterial Cement visual" (M, 60+, prevention now) | Body betrayal + scary visualization + "you can't unsee it" |
(5a) "Your arteries are hardening. Layer by layer. Like cement being poured inside your chest. You just can't see it yet." (5b) "The cardiologist showed me the scan. He said the word 'cement' and I stopped breathing." (5c) "5 grams of microplastic enter your body every week. Where do you think it ends up?" |
| Métrica | Corte | Watch | Winner |
|---|---|---|---|
| Custo por IC | > $50 | $25-50 | < $25 (CPA target atingido) |
| CTR (link) | < 0.6% | 0.6-1.2% | > 1.2% |
| CPC (link) | > $2 | $0.75-2 | < $0.75 |
| Custo por page view | > $7 | $3-7 | < $3 |
| Finalizações iniciadas (IC) | 0 | 1-2 | 3+ |
1-2 winners de concept. O 1-2 winners vão pra P2 com 10 imagens diferentes cada.
| Item | Valor |
|---|---|
| Estrutura | ABO 1-5-10 (5 conjuntos × 10 ads = 50 ads no ar) |
| Budget por conjunto | $50/dia × 3 dias = $150 por conjunto · $750 total |
| Primary text | O 1-2 winners da P1 (mesmo texto nos 10 ads de cada conjunto) |
| Tempo | 3 dias |
| # | Adformat | Descrição | Trio visual fixo |
|---|---|---|---|
| A1 | Native sponsored (HEART-SMART EATING STARTS IN YOUR KITCHEN) | Ad Louise Karther canônico — frame editorial food list, 5 bullets | 5 food photos + Dr. Sanjay headshot |
| A2 | Native sponsored (MORNING BP REPORT) | Frame "morning news" — "Here's what 12,000 patients taught me about BP" | bottle + BP monitor + morning light |
| A3 | Native sponsored (HEART HEALTH DESK) | Frame "news desk" com drop cap + pull-quote | doctor + report + capsule close-up |
| A4 | Native sponsored (30-SECOND MORNING RITUAL EXPLAINED) | Frame "wellness routine explained" — recipe style | capsules in palm + glass + ritual icon |
| A5 | Native sponsored (WHAT YOUR DOCTOR WON'T TELL YOU) | Frame "investigative" — 3 things cardiologists know but won't say | scared patient + doctor back-turned + BP monitor |
| A6 | UGC video (60+ man, kitchen morning) | A criar: iPhone footage, 60-70s man, taking 2 capsules with water before coffee | UGC real-life |
| A7 | UGC video (before/after BP numbers) | A criar: split screen, BP 170→118 over 90 days, with cuff | before/after BP numbers |
| A8 | Carousel (3 cards: hook → mechanism → 90-day proof) | A criar: 3 slides, mobile-first, Sarah Gupta avatar | scary stat → mechanism → 90-day timeline |
| A9 | Static lifestyle (60+ man, morning, healthy breakfast) | A criar: high-end photo, golden hour kitchen | lifestyle premium |
| A10 | Static price-anchored ($297 single → $49 / 6-bottle $294) | A criar: 3-product compare, strikethrough | price anchor visual |
| Métrica | Corte | Watch | Winner |
|---|---|---|---|
| Compras | 0 após 3 dias | 1-3 | 4+ |
| ROAS | < 0.5 | 0.5-2.0 | > 2.0 (Cardio Clear roda alto por causa do AOV) |
| CPA | > $200 (1.5× target) | $120-200 | < $100 (target) |
1-3 combinações vencedoras (text + image). Cada combo vira 1 conjunto na P3.
# Campanha P3 — Cardio Clear
# Estrutura: 1 campanha · 1 conjunto por criativo validado (1-3 conjuntos)
# Verba inicial: 10 tickets de CPA = 10 × $100 = $1.000 por conjunto
# Bid inicial: 83% do CPA = $83
Campanha: "P3 — Cardio Clear — Scale-Winners"
Conjunto 1: "Winner-A2-MORNING-BP-REPORT"
Anúncio: text-P1-winner-C1 (NEJM 2024) + image-A2 (MORNING BP REPORT)
Budget: $1.000
Bid: $83 (83% CPA)
Bidcap: ON
Otimização: CONVERSÕES (Purchase)
Attribution: 7-day click
# Regras Bifi:
# - A cada 2-3 dias, sobe lance 17% (até 1.5× CPA = $150)
# - Aumenta budget em 5× se CPA estável
# - NUNCA pause conjunto · NUNCA > 100 conjuntos
# P4 — Cemitério do Cardio Clear
# Estrutura: 1 campanha · 1 conjunto · até 10 ads
# Verba: $500/dia · cost cap = último CPA validado
# NUNCA mexer no cost cap
Campanha: "P4 — Cardio Clear — Cemetery"
Conjunto: "cemetery-pool"
Anúncios (até 10): winners antigos que morreram
Budget: $500/dia
Cost cap: $100 (último CPA validado)
| Fase | Dias | Budget | Output |
|---|---|---|---|
| P1 (Primary text) | 2 | $500 | 1-2 winners de copy |
| P2 (Image/Adformat) | 3 | $750 | 1-3 winners de text+image |
| TOTAL X1 | 5 dias | $1,250 | 1-3 criativos prontos pra P3 |