# MemoPryl — Decision Tree PT-BR · 24/ago/2026

**Método:** árvore de decisão baseada em (1) clusters MemoPryl 2026 mapeados, (2) compliance watchlist FTC v. Quincy + Williams v. Reckitt, (3) cross-validation com master spy 22/ago + playbook 23/ago, (4) memory supplement market benchmark 2026 (Amazon + ClickBank + Forbes).

**Output:** decision tree PT-BR que responde "qual ângulo → qual persona → qual copy → qual LP type" pra MemoPryl, com compliance check embutido em cada nó.

**Versão:** 1.0 · 24/ago/2026 · **próxima atualização:** 2026-08-31 (pós Sprint 0)

---

## Índice PT-BR

1. [Visão geral da árvore](#visão-geral)
2. [Pergunta 1 — Qual é o objetivo primário?](#pergunta-1)
3. [Pergunta 2 — Qual é a persona alvo?](#pergunta-2)
4. [Pergunta 3 — Qual é o ângulo?](#pergunta-3)
5. [Pergunta 4 — Qual é o formato de criativo?](#pergunta-4)
6. [Pergunta 5 — Qual é o tipo de LP?](#pergunta-5)
7. [Pergunta 6 — Qual é o compliance check?](#pergunta-6)
8. [Pergunta 7 — Qual é o próximo passo?](#pergunta-7)
9. [Decision tree visual](#decision-tree-visual)
10. [Combinações testadas (6 recipes)](#combinações-testadas)
11. [Red lines embutidas](#red-lines-embutidas)

---

## Visão geral

**MemoPryl = suplemento de memória**. **Compliance guard rails = CRÍTICO** (memory vertical é top FTC enforcement target em 2026, ver `memopryl-master.md` watchlist).

**Decision tree em 7 níveis:**
1. Objetivo primário
2. Persona alvo
3. Ângulo
4. Formato de criativo
5. Tipo de LP
6. Compliance check
7. Próximo passo

**Cada nível tem 2-4 opções mutuamente exclusivas.** Cross-pollination cross-vertical permitido (transplantar framework SlimSoda av2 anti-scam, Cardio Clear anti-pharma, Linfaflow exotic provenance).

---

## Pergunta 1 — Qual é o objetivo primário?

```
OBJETIVO PRIMÁRIO = ?
├─ "Responder cluster scam-flagged (BBB/Forbes/Snopes)"
│  └─ → Framework ANTI-SCAM (Cluster D)
│
├─ "Convencer avatar cético com research proof"
│  └─ → Framework SCIENTISTS FOUND X (Cluster A ou B)
│
├─ "Capturar tráfego cético que pesquisou cortisol + memory"
│  └─ → Framework MECHANISM (Cluster C)
│
├─ "Aumentar AOV via bundle stack"
│  └─ → Framework STACK (Cluster E)
│
└─ "Decidir naming (rebrand ou stay)"
   └─ → BRAND DECISION (bloqueador)
```

**MemoPryl default:** "Responder cluster scam-flagged" → **Cluster D anti-scam (Sprint 0 prioridade).**

---

## Pergunta 2 — Qual é a persona alvo?

```
PERSONA = ?
├─ "Mulher 60-75+ worry'd com memory (compra pra si mesma)"
│  └─ → Avatar PRIMÁRIO MemoPryl · cluster idade core
│
├─ "Filha 35-45 comprando pra mãe 68+ (proxy-buy)"
│  └─ → Avatar PROXY-BUY · av3 Ikaria + cluster gap
│
├─ "Casal 65-75+ 'we're in this together'"
│  └─ → Avatar COUPLE · cross-vertical gap
│
├─ "Cuidador 45-65+ comprando pra pai/mãe 75+ institucional"
│  └─ → Avatar CAREGIVER · premium
│
└─ "Homem 60-80+ 'doctor just said X' (heart + memory combo)"
   └─ → Avatar CARDIO-MEMO cross-product · Cardio Clear adjacente
```

**MemoPryl default:** "Mulher 60-75+" (current) OU "Filha 35-45+" (av3 proxy-buy novo).

---

## Pergunta 3 — Qual é o ângulo?

### Mapeamento Persona → Ângulo

| Persona | Ângulo primário | Ângulo secundário | Origem |
|---|---|---|---|
| **Mulher 60-75+** | Harvard lithium microdose (5mg) | Honey + Ikaria blue zone | av8 + av3 (ready) |
| **Filha 35-45+** | Honey + Ikaria proxy-buy (mother 68) | Cortisol + memory (cluster C) | av3 (ready) |
| **Casal 65-75+** | Couple narrative (we both started) | Stack memory + vision (cluster E) | Gap a criar |
| **Cuidador 45-65+** | Caring child (proxy institucional) | "Harvard lithium" + research summary | av8 transplant |
| **Homem 60-80+** | "Cardiologist + neurologist should talk" | 4-in-1 mechanism cross-product | Cardio Clear + MemoPryl cross-sell |

### 5 ângulos primários (exclusivos)

```
ÂNGULO = ?
├─ "Missing brain mineral" (Harvard lithium 5mg)
│  └─ → Cluster A · cluster gap 0 concorrentes
│
├─ "Blue zone in a capsule" (Ikaria honey + 75% data)
│  └─ → Cluster B · exotic provenance + proxy-buy
│
├─ "Cortisol steals your memory" (Yale research + mechanism)
│  └─ → Cluster C · emergente 2026, gap 60+
│
├─ "Honest by design anti-scam" (no Bill Gates, real formulator)
│  └─ → Cluster D · transplant SlimSoda av2 framework
│
└─ "Memory + vision stack" (bundle cross-product)
   └─ → Cluster E · crescente, AOV 2-3x
```

---

## Pergunta 4 — Qual é o formato de criativo?

### Mapeamento Ângulo → Formato

| Ângulo | Formato primário | Formato secundário | Por quê |
|---|---|---|---|
| **Harvard lithium** | Editorial flat lay (overhead, science palette) | Carrossel 5 cards research summary | Avatar 60+ cético prefere text/visual, science aesthetic |
| **Blue zone Ikaria** | UGC talking-head daughter 35-45 (iPhone) | Image static (advertorial) + Greek props | Proxy-buy = daughter, UGC kitchen americana |
| **Cortisol + memory** | UGC senior 62-72 "I blamed aging" | Carrossel 3-5 cards mechanism | Mechanism-heavy, requires visual explanation |
| **Anti-scam honest** | UGC formulator 50-65 (kitchen americana) | Carrossel 5 cards "5 reasons" + static | Cross-vertical SlimSoda av2, formato validado |
| **Memory + vision stack** | UGC couple 65-75 "we both" | Carrossel 2-bottle bundle + savings badge | Couple narrative gap, bundle visual |

### Compliance por formato

- ✅ **Editorial flat lay** — safe (zero human face, sem right of publicity)
- ✅ **UGC iPhone** — safe (real or "similar" person, não celebrity)
- ⚠️ **UGC couple** — safe (real couples, sem celebrity, mas verificar authorization)
- ⚠️ **Carrossel** — safe se copy for structure-function
- ❌ **Deepfake / AI avatar de celebrity** — RED LINE absoluta
- ❌ **Voz sintética de doctor real** — RED LINE

---

## Pergunta 5 — Qual é o tipo de LP?

### Mapeamento Ângulo → LP

| Ângulo | LP type primário | LP type secundário | MemoPryl fit |
|---|---|---|---|
| **Harvard lithium** | Article-style advertorial + research summary | PDP V3 (refresh PDP V2) | "Read" not "Watch" — text-heavy |
| **Blue zone Ikaria** | PDP V2 (já existe) + VSL MemoFlow v2 | Article-style advertorial | Proxy-buy friendly, Vturb embed |
| **Cortisol + memory** | VSL cortisol angle (a criar) | Article-style advertorial Yale | Mechanism-heavy, requires video |
| **Anti-scam honest** | PDP V3 refresh (anti-scam copy) | Maria 47 v5 cross-vertical transplant | "I made this for Margaret, and for you" |
| **Memory + vision stack** | 2-product stack LP (a criar) | Bundle PDP variant | Higher AOV, requires new SKU |

### 5 LP types ativos MemoPryl

| LP | Status | URL local | Decision tree role |
|---|---|---|---|
| **PDP V2** (Honey Trick for Memory) | 🟢 Live | `/memopryl/lps/pdp/` | Cluster B (blue zone) primary |
| **Content Hub** (The Memory Reader) | 🟢 Live | `/memopryl/lps/hub/` | Cluster A (research) support |
| **VSL MemoFlow v2** (Vturb) | 🟢 Live | `/memopryl/vsl/lps/article-vsl-standalone/` | Cluster A + B support |
| **VSL Custom** (4 ways comparison) | 🟢 Live | `/memopryl/vsl/lps/article-vsl-standalone-custom/` | Cluster D support |
| **DTC Funnels** (ml05, ml06) | 🟢 Live | `/memopryl/vsl/lps/funnel-1-ml05/` | Direct-to-checkout variant |

**LPs a criar:**

- LP V3 refresh (anti-scam copy) — Cluster D
- LP V4 cortisol angle — Cluster C
- LP V5 memory + vision stack — Cluster E
- Harvard lithium LP dedicated — Cluster A (research summary only)

---

## Pergunta 6 — Qual é o compliance check?

### 6.1 Hard red lines (NUNCA — verify em todo criativo)

```
❌ "Improves memory" (verbatim ou paraphrase) — Prevagen injunction
❌ "Clinically shown to improve memory" — Prevagen + Neuriva
❌ "Within 90 days" (ou qualquer time-bound) — Prevagen
❌ "Reduces memory problems associated with aging" — Prevagen
❌ "Sharper mind, clearer thinking" (como claim) — Prevagen
❌ "Proven" / "Backed by science" — Neuriva $8M
❌ "Cures Alzheimer's" / "Treats dementia" / "Prevents memory loss" — FDA + FTC
❌ "FDA approved" (supps não são approved) — Meta 2026
❌ Deepfake Bill Gates / Bruce Willis / Anderson Cooper / Oprah — RED LINE absoluta
❌ "100% guaranteed results" — Meta 2026 + FTC
```

### 6.2 Compliance-safe language (USE)

```
✅ "Supports memory function" — FDA structure-function
✅ "May help with memory" — hedged structure-function
✅ "Clinically tested" (NÃO "shown" / "proven") — Neuriva settlement language
✅ "Research summary" — MemoPryl av8 framework
✅ "Paraphrasing Nature 2025" — distancing from endorsement
✅ "Non-clinical dose" (5mg lithium) — drug claim mitigation
✅ "May support healthy cognitive aging" — replaces "prevents memory loss"
✅ "Individual results may vary" — risk reversal boilerplate
✅ "Consult your physician" — lithium + statins interaction risk
✅ "Not a cure. Not a treatment." — disclaimer embutido (MemoPryl av3 pattern)
```

### 6.3 Boilerplate obrigatório em TODA LP

```
[FDA DISCLAIMER]
These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.

[INDIVIDUAL RESULTS]
Individual results may vary.

[CONSULT]
Consult your physician before beginning any supplement, especially if you are
pregnant, nursing, taking medication, or have a medical condition.

[AGE]
Not intended for individuals under 18.

[AI LABEL — se aplicável]
This ad contains AI-generated content.
```

---

## Pergunta 7 — Qual é o próximo passo?

### Sprint 0 (essa semana 24-30/ago)

```
PRIORIDADE SPRINT 0:
1. [BLOQUEADOR] Decisão rebrand MemoPryl name (BBB/Forbes cluster)
2. [Cluster A] Finalizar c02-lithium-microdose.jpg overlay + primary text
3. [Cluster B] Finalizar c01-honey+ikaria.jpg overlay + primary text
4. [Cluster D] Criar brief "Honest by design anti-scam memory"
5. [Compliance] Audit PDP V2 + Content Hub + VSL MemoFlow v2 (verificar red lines)
6. [Spy] Meta Ad Library manual (browser humano) — confirmar criativos ativos
```

### Sprint 1 (próximas 2 sem 31/ago-13/set)

```
PRIORIDADE SPRINT 1:
7. [Cluster C] Brief "Memory + Cortisol" (a criar)
8. [Cluster E] Brief "Memory + Vision stack" (a criar) + product extension "Eye Clarity"
9. [Cluster D] Produção UGC formulator 50-65 (transplant SlimSoda av2)
10. [LP V3] PDP refresh (anti-scam copy + cortisol angle secondary)
11. [VSL 60s] "Anti-scam memory" Vturb embed
```

### Sprint 2 (próximo mês)

```
PRIORIDADE SPRINT 2:
12. [Couple narrative] Brief gap cross-vertical
13. [Caregiver institutional] Brief avatar premium
14. [Cardio Clear cross-sell] Brief cross-product "cardiologist + neurologist"
15. [Rebrand publish] Se decidido, republish todos criativos + domínio novo
16. [Direct mail postcard] Test 50-70+ audience
```

---

## Decision tree visual (resumo)

```
┌─────────────────────────────────────────┐
│  MEMOPRYL — DECISION TREE 2026-08-24   │
└─────────────────────────────────────────┘
                    │
                    ▼
        OBJETIVO PRIMÁRIO = ?
        ├─ Anti-scam → Cluster D
        ├─ Research proof → Cluster A ou B
        ├─ Cortisol + memory → Cluster C
        ├─ Stack AOV → Cluster E
        └─ Decidir naming → REBRAND decision
                    │
                    ▼
        PERSONA = ?
        ├─ Mulher 60-75+ → Harvard lithium OR Ikaria
        ├─ Filha 35-45+ → Ikaria proxy-buy OR Cortisol
        ├─ Casal 65-75+ → Couple narrative OR Vision stack
        ├─ Cuidador 45-65+ → Harvard lithium institucional
        └─ Homem 60-80+ → Cardio Clear cross-sell
                    │
                    ▼
        ÂNGULO = ?
        ├─ Missing mineral (lithium 5mg)
        ├─ Blue zone (Ikaria 75%)
        ├─ Cortisol mechanism
        ├─ Anti-scam honest
        └─ Memory + vision stack
                    │
                    ▼
        FORMATO = ?
        ├─ Editorial flat lay → lithium research
        ├─ UGC iPhone daughter → Ikaria proxy
        ├─ UGC formulator → anti-scam
        ├─ UGC couple → stack
        └─ Carrossel mechanism → cortisol
                    │
                    ▼
        LP TYPE = ?
        ├─ PDP V2 (live) → Ikaria
        ├─ PDP V3 (refresh) → anti-scam
        ├─ VSL MemoFlow v2 (live) → lithium + Ikaria
        ├─ LP dedicated Harvard lithium (a criar)
        ├─ LP cortisol angle (a criar)
        └─ LP stack (a criar)
                    │
                    ▼
        COMPLIANCE CHECK ✓
        ├─ 8 banned claims verified ABSENT
        ├─ 9 structure-function phrases verified PRESENT
        ├─ Boilerplate FDA + individual + consult + age PRESENT
        └─ No deepfake + no disease claim + no drug claim
                    │
                    ▼
        PRÓXIMO PASSO = ?
        ├─ Sprint 0 → A + B + D (3 ads)
        ├─ Sprint 1 → C + E (2 ads + product extension)
        └─ Sprint 2 → Couple + Caregiver + Cross-sell
```

---

## Combinações testadas (6 recipes)

### Recipe 1 — Harvard lithium + Mulher 60-75+

- **Persona:** Mulher 60-75+, memory worry, "senior moments", fixed income
- **Ângulo:** Missing brain mineral (lithium 5mg microdose)
- **Copy framework:** "Scientists found X" (MemoPryl av8)
- **Formato:** Editorial flat lay static + carrossel 5 cards
- **LP type:** PDP V2 (refresh) + VSL MemoFlow v2 (live)
- **Compliance:** ✅ Structure-function + "paraphrasing Nature 2025" + "5mg non-clinical dose"
- **Brief:** `brief-memopryl-lithium-2026-08-23.md` (ready)
- **MemoPryl status:** 🚀 SPRINT 0 PRODUÇÃO

### Recipe 2 — Ikaria blue zone + Filha 35-45+ (proxy-buy)

- **Persona:** Filha 35-45, mãe 68 memory worry, proxy-buy (love language)
- **Ângulo:** Blue zone exotic provenance (Ikaria 75% data)
- **Copy framework:** Exotic provenance + proxy-buy (MemoPryl av3)
- **Formato:** UGC iPhone talking-head 60-90s (daughter) + image static
- **LP type:** PDP V2 (live) + VSL MemoFlow v2 (live)
- **Compliance:** ✅ "may support memory" + "75% factual data" + Chrysochoou cited as researcher
- **Brief:** av3 analysis (ready) + production
- **MemoPryl status:** 🚀 SPRINT 0 PRODUÇÃO

### Recipe 3 — Anti-scam honest + Mulher 60-75+ cética

- **Persona:** Mulher 60-75+, leu BBB/Forbes/Snopes, "I'm not buying that"
- **Ângulo:** Honest by design, "I'm not a doctor, I'm a formulator"
- **Copy framework:** Anti-claim (SlimSoda av2 transplant)
- **Formato:** UGC formulator 50-65 (kitchen americana) + carrossel 5 cards
- **LP type:** PDP V3 (refresh) + VSL "Anti-scam memory" 60s
- **Compliance:** ✅ "I'm not a formulator" + "5mg microdose" + "studied in 4 peer-reviewed papers" + 365-day MBG
- **Brief:** A CRIAR (transplant SlimSoda av2)
- **MemoPryl status:** 🎯 SPRINT 0 PRIORIDADE (junto com Recipe 1)

### Recipe 4 — Cortisol + memory + Senior 62-72

- **Persona:** Senior 62-72, "I blamed aging, it was stress", corporate burnout history
- **Ângulo:** Cortisol steals your memory (Yale 2022 + Nature 2022)
- **Copy framework:** Mechanism X causes Y (cortisol-BDNF)
- **Formato:** UGC senior 62-72 + carrossel 5 cards mechanism
- **LP type:** LP cortisol angle (a criar) + VSL cortisol dedicated
- **Compliance:** ⚠️ Cortisol watch — "supports healthy cortisol levels" / "may help manage everyday stress" (NÃO "cures cortisol")
- **Brief:** A CRIAR
- **MemoPryl status:** 🟡 SPRINT 1

### Recipe 5 — Memory + vision stack + Casal 65-75+

- **Persona:** Casal 65-75+, "we both started forgetting + squinting at menus", fixed income
- **Ângulo:** Brain-ocular axis, "2 things decline first, same root cause"
- **Copy framework:** Stack pattern (AMP Joint $240 CPA cross-vertical)
- **Formato:** UGC couple 65-75 + carrossel 2-bottle bundle
- **LP type:** LP stack dedicated (a criar) + bundle PDP variant
- **Compliance:** ⚠️ Eye watch — "supports night vision" (NÃO "cures macular degeneration" / "fixes 20/20")
- **Brief:** A CRIAR + product extension "Eye Clarity" (lutein + zeaxanthin + bilberry)
- **MemoPryl status:** 🟡 SPRINT 1 (requer product extension)

### Recipe 6 — Couple narrative + Senior 60-75+ cross-vertical

- **Persona:** Casal 60-75+ "we're in this together", primary buyer
- **Ângulo:** Couple narrative (gap cross-vertical, ninguém roda)
- **Copy framework:** "We both started" + "we tried the same thing"
- **Formato:** UGC couple iPhone 60-90s (real couple, não ator)
- **LP type:** PDP V2 (refresh) + VSL couple 60-90s
- **Compliance:** ✅ "tried" + "what happened" + hedged, no claim
- **Brief:** A CRIAR
- **MemoPryl status:** 🟠 SPRINT 2 (gap cross-vertical)

---

## Red lines embutidas (resumo)

### 🚨 Hard red lines (verbatim, per FTC v. Quincy + Williams v. Reckitt + Timmons v. Reckitt)

| # | Banned phrase | Origem | MemoPryl action |
|---|---|---|---|
| 1 | "improves memory" | Prevagen | ❌ NUNCA |
| 2 | "clinically shown to improve memory" | Prevagen | ❌ NUNCA |
| 3 | "improves memory within 90 days" | Prevagen | ❌ NUNCA |
| 4 | "clinically shown to improve memory within 90 days" | Prevagen | ❌ NUNCA |
| 5 | "reduces memory problems associated with aging" | Prevagen | ❌ NUNCA |
| 6 | "clinically shown to reduce memory problems" | Prevagen | ❌ NUNCA |
| 7 | "healthy brain function, sharper mind, clearer thinking" | Prevagen | ❌ NUNCA (cuidado: "sharper mind" pode ser emotional endpoint, mas não claim) |
| 8 | "clinically shown to provide other cognitive benefits" | Prevagen | ❌ NUNCA |
| 9 | "proven" / "backed by science" | Neuriva | ❌ NUNCA |
| 10 | "cures Alzheimer's" / "treats dementia" / "prevents memory loss" | BrainStrong FTC + FDA | ❌ JAMAIS |
| 11 | "FDA approved" (supps) | Meta 2026 | ❌ JAMAIS |
| 12 | Deepfake celebrity (Bill Gates, Bruce Willis, Oprah, Anderson Cooper) | BBB+Forbes+Snopes | ❌ RED LINE absoluta cross-project |

### 🟡 Edge cases (cuidado, mas OK com context)

| # | Edge phrase | Mitigation |
|---|---|---|
| 1 | "sharper mind" (emotional endpoint, não claim) | Usar só como emotional pull, NÃO como substantiated claim. Ex: "I feel sharper" OK, "sharper mind guaranteed" NO |
| 2 | "clinically tested" | OK (Neuriva settlement language), mas NÃO "shown" / "proven" |
| 3 | "research summary" / "paraphrasing" | OK com source citation (Nature 2025, Harvard, Yale) |
| 4 | "supports healthy cortisol levels" | OK structure-function, NÃO "cures cortisol" / "lowers cortisol guaranteed" |
| 5 | "supports night vision" | OK structure-function, NÃO "cures macular degeneration" / "fixes 20/20" |
| 6 | "75% fewer people over 85 get dementia" | OK factual research (Buettner blue zone, Chrysochoou cohort), citar como data não promise |
| 7 | "5mg microdose" (vs 300mg drug dose) | OK factual comparison, mitiga drug claim |

### 🟢 Tom heavy/aggressive — OK (cross-vertical default)

- "Big Pharma never patented it" ✅
- "Why your doctor hasn't told you" ✅
- "The 100-year-old discovery they don't want you to know" ✅ (verificar se 1958 vs atemporal — user memory 2026-08-15)
- "Calm down and respect how well it works" ✅
- "Use the whole bottle. If your word recall doesn't improve, I'll refund every penny." ✅
- "I made this for Margaret, and for you" ✅
- "I saw those ads. Most of them are fake. Here's what your brain actually needs." ✅
- "This is not a race" ✅
- "It is not a cure — it is a foundation" ✅ (Chrysochoou quote, MemoPryl av3)

### 🔴 Tom heavy/aggressive — RED LINE (NÃO cross-vertical default)

- "Cures Alzheimer's" ❌
- "FDA-approved for memory" ❌
- "100% guaranteed results" ❌
- "Oprah uses this" (deepfake) ❌
- "Dr. Oz recommends" (sem autorização) ❌
- "Bill Gates invested $50M" (fake) ❌
- "Replaces your statin" ❌
- "Cures your memory loss overnight" ❌

---

## Combinações EXCLUDED (per compliance)

### Nunca combinar (compliance fatal)

- **"Harvard lithium" + "cures Alzheimer's"** = disease claim
- **"Anti-scam" + "Bill Gates nome como endossante"** = deepfake association
- **"Cortisol + memory" + "cures cortisol"** = drug claim
- **"Memory + vision stack" + "fixes 20/20"** = disease claim
- **"Blue zone" + "prevents dementia"** = disease claim
- **"Couple narrative" + "100% guaranteed works for both"** = guarantee + dual-claim risk
- **"Harvard lithium" + "no FDA disclaimer"** = bare minimum violation
- **"Anti-scam" + "attacks competitor brand"** = FTC disparagement

---

## MemoPryl Sprint 0 — recommended production (3 criativos)

### Criativo 1 — Cluster A (Harvard lithium) — SPRINT 0 LEAD

- **Persona:** Mulher 60-75+ memory worry
- **Ângulo:** Missing brain mineral (lithium 5mg)
- **Formato:** Editorial flat lay static + carrossel 5 cards
- **LP:** PDP V3 (refresh) + VSL MemoFlow v2 (live)
- **Brief:** `brief-memopryl-lithium-2026-08-23.md` ✅ READY
- **Compliance:** ✅ Structure-function + Nature 2025 paraphrasing
- **Effort:** 4h (overlay final + primary text + deploy)
- **Owner:** Mavis + Designer

### Criativo 2 — Cluster B (Blue zone Ikaria) — SPRINT 0 PARALLEL

- **Persona:** Filha 35-45+ (proxy-buy) + mãe 68
- **Ângulo:** Blue zone exotic provenance (Ikaria 75%)
- **Formato:** UGC iPhone talking-head 60-90s (daughter) + image static
- **LP:** PDP V2 (live) + VSL MemoFlow v2 (live)
- **Brief:** av3 analysis ✅ READY
- **Compliance:** ✅ Factual 75% data + Chrysochoou cited as researcher
- **Effort:** 8h (UGC production + Greek props + primary text + deploy)
- **Owner:** Mavis + Creator

### Criativo 3 — Cluster D (Anti-scam honest) — SPRINT 0 PRIORIDADE

- **Persona:** Mulher 60-75+ cética (leu BBB/Forbes)
- **Ângulo:** Honest by design, "I'm not a doctor, I'm a formulator"
- **Formato:** UGC formulator 50-65 (kitchen americana) + carrossel 5 cards
- **LP:** PDP V3 refresh (anti-scam copy)
- **Brief:** A CRIAR (transplant SlimSoda av2)
- **Compliance:** ✅ "I'm not a formulator" + "5mg microdose" + 365-day MBG
- **Effort:** 12h (brief + storyboard + UGC production + copy + deploy)
- **Owner:** Mavis + Brief writer + Creator

### Bloqueador — Rebrand decision

- **Decisão:** MemoGuard / CerebraPure / MindLite / MemoLith / BrainBlue
- **Esforço:** 16h (domain + brand kit + republish 5 criativos existentes)
- **Owner:** User decision (Vinicius)
- **Timeline:** Antes de Sprint 0 produção (afeta naming)

---

**Status:** decision tree 1.0 production-ready. **MemoPryl Sprint 0 = 3 criativos (A + B + D) + 1 rebrand decision bloqueador.**

**Próxima atualização:** 2026-08-31 (pós Sprint 0 production + spy refresh).